On time, on budget.

It's what every program director/manager loves to hear about an implementation project 😀

We just went live yesterday with content for a client's new intranet platform.
Yes - on time, on budget.
(Sorry, can't get into much more detail, we've signed NDAs.)

I've just been reflecting on how we got here. And yes, we'll do a retro shortly.
While we obviously had the expertise and experience to make a success of this project, the crucial factor in this case wasn't actually the content.

It was about the PEOPLE.

- We engaged stakeholders early, identifying them and getting them involved.
(As a client once said, "Nobody's sitting around waiting to be invited to a content meeting.") We held content parties to get and keep people interested.
- We asked for - and got - a change manager who did what they do best - communicated to the rest of the company in a clear, timely and reassuring manner.
- Every company has that one person who's been there for ages, knows the ins and outs of the organisation and can (hopefully!) be persuaded to share that wealth of information. We found that person.
- We identified and made use of a highly-ranked guardian angel (in this case, the sponsor of the project), whom we could consult and escalate issues to.
- This should be a given, but we worked closely with the design and development teams throughout. One team, one goal.

Oh and we brought Tim Tams, which are always well-received. Except for the people working remotely.

Need help with your content? Please get in touch. And let me know your favourite Tim Tam flavour. (Me? I'm partial to Salted Caramel.)

People needed!

Here's some food for thought for a sunny Melbourne Friday. We've got a few chunky projects coming up that I reckon we'll need reinforcements for. So if you're an excellent:
· Content Strategist
· Copywriter
· Service Designer
who's available on a contract basis (let's say six months for now), please get in touch! Melbourne-based please, with full working rights in Australia. Email hello@teamcontent.com.au thanks.

Anyone looking for a contract?

Anyone looking for a contract role, halfway through a(nother) Melbourne lockdown?
· AEM Content Producer - working with a well-established team in a dynamic and rewarding environment
· Senior UI Designer - with UX sensibilities, for an exciting project
· CX Researcher - to take on a couple of interesting projects at an renowned educational institution

Six-month contracts, Melbourne people only. I know these descriptions sound a bit vague, you’ll need to get in touch to find out more 😊
Please get in touch at hello@teamcontent.com.au, thanks!

What an awesome project for a content agency to work on

Massive thanks to Australia Post for entrusting us with this new Delivery Experience Report, developed to help retailers improve their delivery experience, helping improve customer experience and first time delivery.
Drawing on rich data and insights gained from over 400 million parcel deliveries to 12.3 million addresses each year, the report presents actionable insights and recommendations to help get the delivery experience right.

Go ahead and download your copy :)

Urgent: Junior to midweight AEM content producer needed

Here's an urgent post-Easter role! Something went pear-shaped (don't ask) and now we need to find a content producer with AEM (or Sitecore, at least) experience ASAP. You'll be working with a well-established team in a dynamic environment, with lots of potential to learn and grow. Sorry - I know that sounds rather cliched but hey, it's true :)
Melbourne-based contract, three months for a start, 2-3 days a week onsite. Please get in touch at hello@teamcontent.com.au thanks!

Content people needed in 2021

So 2020 has been a somewhat flawed year. But it’s time to look ahead to 2021, when we’ll be needing help across a couple of our clients.

AEM producer/chatbot writer (9-month contract) – I know this one’s an interesting combo, but let’s just say it’s a great opportunity to demonstrate your versatility. AEM experience is mandatory for this one.

Content strategist (6 to 9 month contract) – with REAL content strategy experience please (note: just putting a style guide together doesn’t count) and CMS expertise (preferably AEM).

AEM/Sitecore content producer (6-week contract) – sorry to be Captain Obvious here but AEM or Sitecore experience (both would be even better) is essential :)

Melbourne peeps only, please. Email hello@teamcontent.com.au or DM me, thanks!

Content people needed (again).

Let me start by apologising to anyone I didn’t get back to, last time round.
But now, we’re looking for help across a few different clients again:

· Digital content producers – must have AEM experience
· Content strategists – some AEM experience preferred as a bit of hands-on work may be needed
· Digital producers – to help manage projects and BAU work
· Digital copywriters – mostly for web migration projects, some experience with similar projects would be handy

3 to 6 month full-time contracts, possibly longer even. Melbourne-based peeps only, please. (Yes, I know everyone's WFH at the moment.)

Please email hello@teamcontent.com.au or send me a DM, thanks.

Content people needed

We're looking for some help across a few different clients:
· Junior digital content producer - some CMS experience preferred
· Digital content producer - AEM experience preferred
· Digital producer - AEM experience mandatory plus some understanding of SEO, analytics and personalisation (especially with the Adobe stack)
· Digital copywriter - for a website redesign project

3 to 6 month full-time contracts, sorry no recruiters or agencies. Melbourne-based peeps only please. (Yes, I know everyone's WFH at the moment.) Please email hello@teamcontent.com.au or send me a DM, thanks.

A silver lining

Many years ago, back in Malaysia, I interviewed for a journo role with a brand-new publication. They started talking about how different this paper was going to be because it would only feature good news. That’s when I completely lost interest (I pretty much tanked the rest of the interview!), as I couldn’t help feeling that nobody would want to read it. Well, things are certainly different now. There’s more than enough bad news to go around, and some of us are hungry for the positive.

Some personal favourites:

  • Some Good News with John Krasinski – I especially loved the Hamilton surprise in Episode 2

  • The 99-year-old WWII veteran who raised millions doing laps of his garden

  • Rainbow drawings

  • PE with Joe

  • All the businesses who’ve managed to pivot successfully

  • Free streaming of Andrew Lloyd Webber productions

  • Caremonger and all the other apps that help spread care and kindness

  • The tremendous dedication, resilience and sacrifice of frontliners everywhere

A massive thank you to everyone who's been spreading care and kindness as we weather this storm!

Team Content, AGL and The Block

Any fans of The Block out there?

We had fun working on a set of articles for AGL (thanks for trusting us with this!), as part of their sponsorship of the TV series. It's all about finding ways for the everyday Aussie to apply ideas from the teams' designs to their own living space, ideally without spending heaps of money.

As a content agency, we love doing stuff like this! Here's one for the kitchen, have a read: https://discover.agl.com.au/your-home/kitchen-makeover-ideas/

Team Content in 2018

I was going to do a 2018 review, but we’re in the middle of February already! Here’s a summary.

The lowlights:

  • Losing a pitch (especially for a client in a category I wasn’t sure we wanted, but went ahead to pitch for anyway)

  • A client saying ‘I thought you were just a body shop’

And some highlights:

  • Getting introduced by clients as ‘our agency’

  • Successfully (and smoothly) completing four significant content migration projects

  • Producing over 50 engaging and useful articles (good content!) across different industries

  • Doing more and more data-driven communications

  • Continuing our support of the Content Melbourne Meetup and all the great work they do

At some point I’ll post a 2019 update :)

Never a dull moment

 

Last week we worked on:

  • rank names for an online forum

  • extremely targeted data-driven comms (wish I could say more!)

  • a content migration to a new CMS

  • another set of intents for a chatbot

  • welcome emails for new customers

  • screens for a new online data-sharing process

  • updates to a financial infographic

  • a major revamp of comms to people in financial hardship

  • a refreshed digital sales experience

  • a landing page for high value customers